
NCFE have worked closely with the Regional Tourist Boards to develop this qualification, which is based on their popular Welcome to Excellence programmes. Each unit of the qualification is based on one of the Welcome to Excellence courses.
The qualification aims to raise standards of service and hospitality throughout the service sector, to improve job satisfaction and engender a sense of pride amongst those working in the service sector. It also aims to improve understanding of the importance of hospitality, leisure, travel and tourism within the local economy and provide service sector employers with new recruits already trained to Welcome to Excellence customer service standards.
This qualification is of benefit to anyone already working in the service sector. The Welcome to Excellence courses on which this qualification is based have long been recognised within the industry as the standard for customer service training. They are also ideal for those wishing to work in service sector operations either on a seasonal, casual, voluntary or permanent basis. Some or all of the units may be offered to candidates following a vocational qualification in the hospitality, leisure, travel, tourism and related sector business.
Mandatory units:
Unit 01 Welcome customers in the hospitality, leisure, travel and tourism industry (Welcome Host)
This unit is designed to improve the standards of customer service given to customers of hospitality, leisure,
travel and tourism businesses. Candidates will gain an overview of the business before discussing the
importance of providing excellence customer care. They will learn how to communicate successfully, how
to provide helpful information and how to deal with difficult situations effectively.
Unit 02 Meet the requirements and expectations of customers in the hospitality, leisure, travel and
tourism industry with specific needs (Welcome All)
This unit provides candidates with the knowledge to welcome customers with disabilities and specific
needs. Candidates will recognise the benefits of providing excellence service to customers with a disability
and gain an awareness of their responsibilities under the Disability Discrimination Act. Candidates will also
have the opportunity to identify possible improvements to access and service.
Unit 03 Welcome overseas visitors (Welcome International)
This unit is designed to give candidates greater confidence when meeting and greeting international
visitors in another language. The first element improves candidates’ understanding of cultural needs of
overseas visitors. In the second element, candidates learn basic language skills to improve their
communication with overseas visitors.
Unit 04 Communicate by telephone and e-mail (Welcome Line)
This unit equips candidates with the necessary knowledge to improve customer service and sales through
skilful use of the telephone and via e-mail. It provides them with the knowledge to communicate
effectively through both media.
Unit 05 Deliver excellent customer service in the hospitality, leisure, travel and tourism industry
(Welcome Host Plus)
This unit builds on and extends the knowledge developed in Unit 01. Candidates will improve their
understanding of their customers and competitors. They will also identify the benefits of effective
teamwork and be able to recognise successful teams. The final element develops candidates’ understanding
of presenting products and services to customers.